Call QA review guide
What did the customer actually agree to?
A positive word is only useful when you know which question it answers. For a sales or QA manager, the useful finding is specific: what the customer agreed to, what they qualified later, and what still needs clarification. Review the exchange and the ending before turning an isolated response into a score.
Review the sequence, not a detached word
Start with the question immediately before the answer. Was the agent checking understanding, offering to send information, arranging a callback or asking to proceed with an order? Those are different steps. Check earlier questions too if the response could refer to them.
Read what follows as well. A later correction, request for written details or condition can change the appropriate operational summary. Preserve earlier agreement and later qualifications together; do not select only the part that supports a favourable or unfavourable score.
When the recording helps the review
Return to the recording when the words, speaker or timing are uncertain. Check whether speech overlaps, an answer is cut off, or a response begins before the question is complete. Describe the observable issue and keep uncertainty visible.
A pause, quiet voice or change of tone does not establish willingness, comprehension or duress. If the referent of an answer remains unclear, the useful outcome is a clarification task or human review—not a confident guess about the customer’s state of mind.
A full-context transcript may already contain the decisive condition or correction. Access to audio, sending audio to a model, correctly using an audible cue and improving a decision are separate things to test. These examples do not demonstrate that audio outperformed an accurate full transcript.
Two examples from existing reviews
A later condition changed the review conclusion
The original QA label was a sale. Later contextual transcript review considered the customer’s earlier assent together with their later condition for written information before full confirmation, and excluded the call from the analyst’s unconditionally confirmed-order count. This was a later review finding, not an original automated consent-risk catch.
Read moreA pressure objection gave the reviewer a specific coaching exchange
The saved automated assessment contained a low-severity pressure flag and related coaching. Later transcript review checked the request for time, renewed closing question, explicit objection and subsequent closure together. The exchange supported a proposed coaching discussion; it did not establish acoustic detection of duress, delivered coaching or improved sales behaviour.
Read moreA five-part review note
Use only the customer information needed within your approved review process. This is an operational review structure, not a legal consent test.
- Question: what exact step was the agent asking the customer to take?
- Response: what answer is supported by the available conversation?
- Conditions and corrections: what later statement changes or limits that answer?
- Evidence and uncertainty: where can an authorised reviewer check it, and is wording, timing or speaker attribution unresolved?
- Next action: clarify, review or coach a specific exchange, with an owner and a defined question to resolve.
Turn the finding into a coaching action
Ask the agent to distinguish acknowledging information from agreeing the next step. When a customer asks for time or written information, make the proposed next step explicit and check the answer to that step.
Coach the observable exchange rather than attaching a personality label to either speaker. Record the proposed action separately from whether coaching was delivered or behaviour changed.
Test the workflow in a scoped pilot
Use your own rubric and a human-reviewed sample to test whether the findings preserve questions, answers, conditions and endings. Include ambiguous and unassessable examples, not just easy calls. Compare findings against the source and record disagreements.
The EchoAudit Pilot
From US$3,500. Credited in full to your first month if you continue.
Prices in USD, excluding applicable taxes.
- Up to 500 of your recorded sales calls scored against your rubric
- A scorecard for every assessable call, with transcript evidence and any gaps recorded
- Your top 3 coaching priorities, each with real call examples
- Risk flags for your reviewers to check
- A calibration report comparing our scores with your own reviewers
- Results in 10 working days after we receive your recordings and agree your rubric
Included: we set up your rubric for you, or build one from your current scorecard.
The calibration guarantee
We score a sample of your calls alongside your nominated reviewer. If our scores agree with your reviewer on fewer than 80% of the sample, you don't pay for the pilot.
How agreement is measuredFinal scope is confirmed on the call before you pay anything.
Find out what your best rep does that the rest don't.
Up to 500 calls scored in 10 working days, from US$3,500, with the calibration guarantee.
Book a 20-minute pilot call